Bonded by Beauty
Born of two distinctly different personalities, the team behind Via Florelle shared one binding passion: the pursuit of beauty and elegance.
Ani—a confident and unstoppable force—is constantly cultivating the innovation and creativity required to go above and beyond. Intuitively, she senses the subtle needs of even her most distinguished clients and seeks to push time-honored standards of luxury to the next level, always adapting to the elevated expectations of contemporary life.
Zara is the master of details and a perfectionist at heart. Thanks to her relentless perfectionism and a keen eye for detail, she shaped the spirit of Via Florelle in its signature simple yet evocative style.
Together, they feel privileged to present all those seeking beauty with an extraordinary experience—a chance to convey pure emotion through Via Florelle’s exquisite arrangements.