BUY NOW,PAY LATER WITH AFTERPAY! SAME DAY DELIVERY AVAILABLE IN LOS ANGELES ☎ 855 330 0033
BUY NOW,PAY LATER WITH AFTERPAY! SAME DAY DELIVERY AVAILABLE IN LOS ANGELES ☎ 855 330 0033

Bonded
By Beauty

Bonded by Beauty

Born of two distinctly different personalities, the team behind Via Florelle shared one binding passion: the pursuit of beauty and elegance.

Ani—a confident and unstoppable force—is constantly cultivating the innovation and creativity required to go above and beyond. Intuitively, she senses the subtle needs of even her most distinguished clients and seeks to push time-honored standards of luxury to the next level, always adapting to the elevated expectations of contemporary life.

Zara is the master of details and a perfectionist at heart. Thanks to her relentless perfectionism and a keen eye for detail, she shaped the spirit of Via Florelle in its signature simple yet evocative style.

Together, they feel privileged to present all those seeking beauty with an extraordinary experience—a chance to convey pure emotion through Via Florelle’s exquisite arrangements.

Our Values

Exclusivity
We connect with our clients in a special way offering them unique experiences to create an intimate and personal connection. We celebrate our clients’ sophistication by dreaming up distinctive and elegant designs.

Dedication
We feel privileged to assist our clients in expressing their exquisite taste and elegance through our premium roses.

Craftsmanship
Capturing the highest quality and thoughtful craftsmanship are the core values of our company’s culture—every arrangement is carefully crafted by expert florists to satisfy our clients’ desires, however delicate or nuanced.

Innovation
Through creativity and innovation we present unique methods of packaging and design that preserve roses as fresh and breathtakingly beautiful upon delivery as when they were first picked.

Ethical Sourcing
Our roses are grown under strict ethical and environmental standards. They are delivered directly from Ecuador, home of the world’s finest roses. Our partner farms are certified by Flor Ecuador, Business Alliance for Secure Commerce, Flower Label program and The Rainforest Alliance.

Coming Up Roses

Via Florelle is the result of a mother-daughter collaboration between two true connoisseurs of modern luxury lifestyle—Zara and Ani—in their search for infinite elegance and refinement.

When Ani found herself overwhelmed in the world of online floral market looking for an arrangement that would impart her feelings and deliver an exceptional floral experience worthy of her mother’s exquisite taste, she soon realized that what she envisioned had yet to be created.

From this desire, the idea and passion for Via Florelle took hold, calling both Ani and Zara to search for the world’s finest blooms.

What they found were the mystical breathtaking roses and from the humble hands of skilled artisans in Ecuadorian farms elevated them to the realm of exceptional experiences.

Today, Via Florelle delivers the very same experience of bringing out emotions and embracing the beauty of such breathtaking roses: whether you are in search of graceful elegance or powerful simplicity Via FLorelle has an arrangement to match your desires and bring glamour to every occasion, mood or feeling.