Coming Up Roses
Via Florelle is the result of a mother-daughter collaboration between two true connoisseurs of modern luxury lifestyle—Zara and Ani—in their search for infinite elegance and refinement.
When Ani found herself overwhelmed in the world of online floral market looking for an arrangement that would impart her feelings and deliver an exceptional floral experience worthy of her mother’s exquisite taste, she soon realized that what she envisioned had yet to be created.
From this desire, the idea and passion for Via Florelle took hold, calling both Ani and Zara to search for the world’s finest blooms.
What they found were the mystical breathtaking roses and from the humble hands of skilled artisans in Ecuadorian farms elevated them to the realm of exceptional experiences.
Today, Via Florelle delivers the very same experience of bringing out emotions and embracing the beauty of such breathtaking roses: whether you are in search of graceful elegance or powerful simplicity Via FLorelle has an arrangement to match your desires and bring glamour to every occasion, mood or feeling.